"Feedback loops" are such an incredibly useful concept. All websites, services, and such should have a "feedback" button very available.

• Clients who uses services can easily send feedback on issues or ideas for improvements
• Providers can easily aggregate information and make their services better, and/or track and continue exploring ideas from the feedback with their client

Providers should be overly open and relaxed for incoming feedback.

E. g. when chatbots forces the user to select premeditated steps and alike. The Provider must be open minded for the client, because they don't know the clients problem like they do.